Donations, action, & community for The Eternal Sunshine Tour.
What is Propeller?
We partner with artists and nonprofits to turn fans into donors, advocates, and community members at scale.
Here's how Propeller helps you do it.
Propeller builds an always-on membership program around Ariana's causes - converting fans into committed monthly donors who earn points, unlock rewards, and stay engaged year-round.
Every member, every email, every donation - fully accessible through a real-time CRM dashboard. Export anytime. No gatekeeping, no walled gardens.
Every action earns points. Members redeem for exclusive experiences - concert tickets, signed merch, meet & greets. It keeps donors engaged between donations.
Members recruit members. Built-in referral tools turn your most passionate supporters into growth drivers - reducing acquisition costs and scaling organically.
The program runs 24/7 - no reliance on seasonal campaigns, no lapsed donors. Propeller helps generate a sustainable revenue engine that compounds month after month.
Nonprofits with active monthly donor programs on Propeller
✈️ One sweepstakes experience can drive:
Flyaways help convert monthly donors at scale.
🎯 Built-in tour promotion
Propeller funds paid social campaigns that promote the tour and sweepstakes, driving ticket awareness and fan acquisition at zero cost and zero lift to your team.
A call to action is promoted via IMAG screens or speakers. Fans donate or take action for a chance to win a nightly prize — all driving donations.
In-venue upgrade example
Not as a one-off: We'll lay the foundation for a sustainable fundraising engine around Ariana's philanthropy.
Tech, creative, paid ads, donor processing, and reporting. All handled by Propeller.
No upfront costs. Propeller's fee is built into the donation flow. You only pay when you raise.
Transparent fee structure. the nonprofit partner nets the majority of every dollar raised.
Sweepstakes Donations
Monthly Donations
OCF (Our Change Foundation) is the 501(c)(3) fiscal sponsor that processes all donations, ensuring tax-deductibility for donors. Stripe is the payment processor. Sweepstakes expenses include prize fulfillment (flights, hotel, tickets) and paid media.
Click the link below to get started. Takes about 5 minutes. We'll come back to you with an entire draft of the program for your review.
Let's Go! 🔥
